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A new look, new headquarters, and an unveiling in Vegas
Nordic Minesteel Technologies (NMT) required a rebranding and subsequent marketing to blaze a new path forward for all their entities and recent acquisitions.
The why’s
When NMT approached smrt studio, they were gearing up for some big company milestones. There were looking to bring two divisions under one main entity, and had recently acquired a German locomotive manufacturer, Schalke Locomotives. In addition, they were building a brand new facility to house their office-based departments and manufacturing under one roof. Lastly they planned to attend MINExpo 2024 in Las Vegas – the premier international mining conference that happens once every four years.
Logo design
NMT’s branding required a fresh, contemporary look that would serve them well into the future. The brand needed to feel forward-thinking, modern, but also timeless to ensure their years of experience was communicated.
Website
Phase 1 of NMT’s new website need to be put together quickly and efficiently to ensure it was launched for the upcoming MINExpo conference. Content needed to be curated including photography, written, and more.
MINExpo International
A dynamic booth plan was required to give NMT the most bang-for-their-buck. 4 booth pillars, along with an overhead hanging sign, TV backdrop, counter, carpet, furniture and much more ensured the booth was equipped to handle visitors, and NMT’s Titan jack system – their showcase product.
Signage
Various types of signage installation was required for NMT’s new building, as well as their existing separate operations division. Knowledge of materials, electrical, location, and Northern Ontario weather impacts was useful in ensuring sturdy robust signage recommendations that will last as long as the facilities themselves.
Marketing services
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